About
The agency we always wanted to work for.
So we built it. Lara Benefits is an independent life & living benefits agency in Birmingham, Michigan, answering to two people only: the family across the table, and the agent who sits beside them.
Our story
Independent on purpose.
We started Lara Benefits because the best insurance decisions aren't made by the company with the biggest quota, they're made by an advisor who can shop the whole market and tell you the truth. Being independent means we answer to families and agents, not to one carrier's sales goals.
That principle runs both ways. For clients, it means honest options and coverage that actually fits. For agents, it means the leads, contracts, and training to grow without being boxed in.
What we stand for
Four things we don't compromise on.
People over premiums
The right coverage for the person in front of us comes before the size of the sale, every time.
Independence
We shop 20+ A rated carriers, so the recommendation is driven by the client, not a contract.
Straight talk
No jargon, no pressure, no fine print we wouldn't read out loud. If it isn't a fit, we'll say so.
We stay
A policy, or an agent, left alone for a decade drifts from the life it was built for. We check in.
Join us
Think you'd fit here?
We're always looking for agents who lead with people. If that's you, let's talk.